Brand Protection

Advanced labeling solutions to safeguard your company’s most valuable asset: its brand.

• Overt
• Covert
• Global Track & Trace
• RFID

Monitor and protect your assets as they travel through the global supply chain.

Why protect?

Brands are exposed throughout the supply chain to the risk of counterfeiting, diversion and other forms of intellectual property infringement that detract from both their immediate and long-term value. Industry sources estimate the annual cost of pirated and counterfeit goods in the hundreds of billions of dollars, some 5-7% of global trade. It’s a problem that can both impact revenue for a brand owner and negatively affect consumer perception of the brand, further eroding its value. However, there are steps you can take to safeguard your brand, and our custom-tailored security solutions are key among them.

 

How we can help?

Avery Dennison’s brand protection program is a comprehensive set of labeling solutions that allow you to monitor and protect your assets as they travel throughout the global supply chain.

 

Unlike our competitors, Avery Dennison is strategically positioned to serve the apparel and retail markets wherever goods are sourced. Our secure, global manufacturing capabilities allow us to supply your labeling with the highest degree of consistency while seamlessly integrating security technology into your existing branding program.

 

By combining anti-counterfeit labeling solutions with our web-based global tracking applications, we are able to deliver unprecedented control, visibility, and access to information around the world to assist you with protecting your brand

 

Customized programs

Our expertise in the apparel industry uniquely positions us to deliver a customized brand protection program built around:

• Production requirements (washability, fade resistance, environmental stability)
• Cost-effective integration
• Ease and practicality of detection
• Multi-tiered security options

Our brand protection experts will collaborate with you to develop a comprehensive and customized anti-counterfeiting program with proven brand protection solutions as well as new security technologies. All to keep you well ahead of the counterfeiters.

 

More brand protection solutions

With a diverse selection of brand protection solutions, our advanced technology portfolio integrates the latest overt and covert security technologies. Combined with our innovative label design and leading edge software applications, we are prepared to meet a wide range of labeling requirements. Avery Dennison is the single global source that you can rely on for all your brand protection labeling needs.

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