Brand Protection: What Avery Dennison Can Offer You

 

Overt Security Solutions

These are visible technologies that can be used for both investigative and consumer validation of product authenticity. They normally can be viewed with the naked eye or a handheld magnifier.

 

Covert Security Solutions

These technologies are not intended for customer use. They almost always require the use of a viewing device ranging from a magnifier to more complex analytical equipment. Covert technologies are often applied as a second level of security in combination with overt technologies.

 

Global Track & Trace™

The globalization of garment manufacturing, the speed at which retailers and brands introduce new styles into their collections, and the need for real-time information require a tracking solution that combines the power of focused data management with the availability of information via the Internet. Avery Dennison’s Global Track & Trace is just such a program. This proprietary data management program ties together serialized numbering schemes on labels with tracking, factory label printing audits, and raw material tracking. And it can serve as the foundation upon which to build the most comprehensive security labeling program in the market by offering the following:

• High security
• Complete label logistics
• On-demand reports on orders and shipments tracked throughout the supply chain
• Royalty validation and licensing
• Ease of product identification and authentication by field investigators
• Improved stock control
• Fast, reliable service from a leading global company
• Accessible Information 24/7 via the Internet

Radio Frequency Identification (RFID)

As a leading provider of RFID solutions to the apparel and retail industries, Avery Dennison stands ready to deliver item-level authentication that goes beyond today’s techniques of optical security. Our RFID solutions ensure integrity and visibility across the entire global supply chain, facilitating immediate product authentication and shipment tracking while reducing the risk of counterfeiting and diversion.

Safeguard your company’s most valuable asset

Contact Avery Dennison to begin crafting a customized brand security program today.